THE FISCAL CLIFF: Here is a Time magazine article addressing the looming issues facing the nonprofit sector today, and here is another article on the serious discussion of cutting back or even eliminating the charitable tax deduction.
DECK THE HOUSE: This is the best find of the season: The Patch (nationally) is running a contest called “Deck the House” by which your school district could win the $100,000 grand prize! This is an opportunity to share with your charity’s constituency. For those who really go all out and become one of the 24 finalists, they win $500 to pay their electric bills! Go here to learn the contest rules and to upload a photo or video: Deadline: 12/16/12.
WHY DONORS GIVE: Eavesdrop on conversations with the nation’s most prominent donors by watching a series of new video interviews that feature Eli Broad, Melinda Gates, Ted Turner, and about 50 other prominent philanthropists. The interviews were conducted by the Bridgespan Group to help donors learn from one another. But the videos are also helpful for fundraising and charity executives who want to figure out what makes wealthy people give big. The videos are part of Bridgepan’s Give Smart resources for donors, which is good for any charity to know about anyway. The video collection debuts today with nearly 400 clips, but it will eventually offer 1,200 and is searchable so viewers can look at all the conversations about, say, education or the arts or giving strategies.
CAUSE MARKETING: Brand philanthropy is as old as philanthropy, but in the last few decades Corporate Social Responsibility (CSR) and “cause marketing” (perhaps having its renewal moment with the American Express campaign for the Statue of Liberty, is everywhere. Here is a rare video interview with the person behind some of the largest and most successful brand philanthropy programs in the U.S., namely, the General Mills Box Tops for Education and Save Lids to Save Lives.
CONTENT MARKETING: PR can repurpose marketing content into press releases, video news releases, and media pitches. Plus, don’t look now, but lots of content in social networks like YouTube and Twitter end up in news rooms. Effective content marketing helps you get found by journalists.
Social Media Tips
QUOTE: “Your brand is what people say about you when you’re not in the room.” Jeff Bezos of Amazon
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See what some 7,300 people around the world are reading at Charity Spring (live since October 4th). For many additional links to help you build financial support and awareness for your Fairfield County cause see the Charity Spring Patch Digest homepage. Please comment here to let us know what news and opportunities you want us to find for you or to simply let us know what you think.